About the role
Our lifestyle and wellness clients cover a lot of ground: home, food, fitness, sleep, travel, and the
products people buy when they're trying to feel better. We're hiring an Account Executive to get
those brands into the stories, roundups, and segments people actually act on.
You'll pitch lifestyle, health, and consumer desks, place clients in gift guides and seasonal
coverage, line up expert commentary, and support broadcast and event press. The media work is
yours to run.
Wellness carries a credibility bar that other categories don't. You'll learn to handle health claims
and expert spokespeople carefully, which is a skill that follows you for the rest of your career.
What you'll do
Media relations and pitching
• Pitch lifestyle, health, wellness, home, and shopping desks across digital, print, and
broadcast
• Land clients in gift guides, seasonal roundups, and product reviews, and start on them earlier
than feels necessary
• Pitch expert commentary and trend stories, and get spokespeople into service journalism
• Build relationships with editors, writers, and segment producers across national and category
media
• Track cultural and seasonal moments and get clients into them on time
Writing and materials
• Draft releases, media alerts, pitches, bios, and briefing docs in each brand's voice
• Research and draft award and speaking submissions
• Write recaps and reports that show what the coverage actually did
Team and integration
• Support press events, activations, and product sends, including help on site
• Work with our affiliate, influencer, and events teams so earned, commerce, and creator work
connect
• Keep trackers and coverage reports current without being chased
What we're looking for:
• 2 to 4 years in PR, ideally agency-side with lifestyle, wellness, health, food, or home brands
• A record of getting clients into gift guides, roundups, and service coverage
• Comfortable with expert spokespeople and broadcast, or eager to learn both quickly
• Careful with health claims and able to spot a line that shouldn't go out
• A strong writer who can make an everyday product feel worth writing about
• Organized and calm across a lot of small moving pieces
• Curious about wellness without being credulous about it
• Bonus: broadcast booking, supplement or food brands, or event and activation press
About HCM
HCM is a strategic communications agency for ambitious consumer-tech companies. We're
earned-first, high energy, and known for turning media relationships into real business outcomes
across PR, affiliate, influencer, and events.
We offer competitive compensation, comprehensive health benefits, and a team that moves fast
and has a lot of fun doing it!
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